You have heard and seen it but have yet to experience it! No, it was not a lie. Sales copies can help you convert those website browsers into customers. You just need to know how to do it right. So, how do you capture the attention of users visiting your page? We have highlighted some tips that take our writing from more than telling stories to sell products. You can follow these tips to write captivating sales copies for your business.
10 Tips for Writing Captivating Sales Copies
According to research, most users click away from web pages between 10 to 20 seconds. For websites that will make sales, you need to grab the attention of your visitors within this fraction of time.
But how do you do that? Just follow these tips when writing your sales copies!
1. Know Your Visitors
Visitors are not coming to your website because they like your brand. Most visitors visit your website to find answers or solutions to their questions and pains. If you want to keep their attention and make sales, you must provide answers and solutions. However, how can you answer your audience’s questions if you don’t know what they are asking in the first place? Find out who your visitors are and the pain points that have led them to your website. Once you know their pain points, try to empathize with them. It is easier to buy from someone who seems to understand what you are feeling or what you will ask before saying a thing.
2. Write Engaging Headlines and Leads
Before your audience reads the information in your copy, grab their attention with your headline and lead. Everyone knows that headlines are very important. They should show the benefit of reading your sales copy, sound natural, and contain a keyword. But even more than the headline, you must pay attention to your lead. Your lead needs to motivate your readers to read more of your copy. It is where to put a little story or intriguing facts about your topic. This tactic will motivate them to want to know how and keep them reading more of your copy.
3. Get to the Point
As much as what you have to say is important, writing many words upon words is not the way to make sales. Your copy needs to provide the information your audience needs. They need to feel like someone who understands their problem is speaking to them. Your copy should have a flow of ideas, leading the visitors on a journey to discover the solution to all their problems. Don’t beat around the bush or try to sell too hard. Make the visitor see your product as the natural next action step.
4. Stay Simple
Beyond what you have to say in copywriting, it is about how you say it. The average reader gets lost in long sentences and bulky paragraphs.
Remember, it is a sales copy, not an academic thesis!
- Use simple words to communicate your ideas.
- Avoid long sentences and paragraphs.
- Keep it to 2 to 3 sentences per paragraph.
- Use bullet points for lists.
- Eliminate unnecessary words.
In essence, communicate with your audience at every turn. Make it easy for them to know what to do from your sales copy.
5. Focus on the Benefits
People don’t want to know that your products have the best features in the market. They want to know what these features can do for them. People want to know your product’s benefits, not the features. You would make more sales by telling visitors that your copywriting course will help them sell more than by telling them you do adequate research before writing. They don’t want to know you have status updates. They would rather learn that you will keep them informed. If you have features listed in your sales copy, ensure you focus more on the benefits of those features. It is what your audience wants to know. How are you helping me?
6. Show Your Confidence
Many blog posts will advise you to write ‘power words.’ But why do you need these words? The aim is to sound confident, compel people, and keep their attention. You don’t need to stuff your copy with powerful words to achieve that aim. You just need to use a conversational tone and show your knowledge of the product. You want your visitors to feel like they are talking to a trusted friend who has gone through their experience and can now give them good advice. It doesn’t mean you are not trying to sell, but it doesn’t have to sound like it in every sentence.
7. Address the Objections
People will always have their objections and speculations against your product. But you don’t have to avoid discussing them in your sales copy. In fact, you show more confidence in your product by addressing these concerns head-on.
You have a more effective sales copy if you can show them proof of others who have succeeded with your product despite the objections. Telling the success stories of people like your target audience who loved your products will drive your sales up more than ever.
8. Test the Copy Length
One of the questions that people often ask is how long should a sales copy be. The truth is there is no definite answer to that question. Your sales copy can be long or short based on different factors.
You will have to consider things like:
- Your product type (Is it a SaaS, Supplement, or Course?)
- Your target audience (Are you targeting businesses or customers?)
- Your product price (You might have to provide more information for higher priced products.)
- Your number of options (Do you provide single or multiple plans?)
- Trial or No Trial (You can have a shorter copy for trials.)
Your brand image can also affect the length of your copy. If you haven’t figured it out, you can try different lengths and check your visitors’ reactions. But ensure you have enough well-written copy to convince your visitors to buy from you!
9. Add a Super Call to Action
Everything you have done so far with your sales copy will be pointless if you don’t have a super clear Call to Action(CTA). You need to tell your visitors exactly what to do! Put the button there, and tell them to click it!
You might think it is obvious, but it might not be to your target audience, who is trying to finish the process as soon as possible. If you want to make your copy more than an info page and convert it to sales, always ensure your CTA is obvious and easy to click.
10. Read Out Loud
Your sales copywriting is not done until you have crossed all the t’s and dotted all the i’s. One of the easiest ways to do that is to read your sales copy out loud. Reading your sales copy out loud will help you pick out hard-to-read sentences. You will also get to work on the flow of the sentences and make necessary adjustments.
Do not skip this step! This final edit can take your sales copy from an average copy to a super-converting copy.
Conclusion
The art of sales copywriting is not a talent that anyone can possess. It is a skill that you have to learn. It would help to keep practicing your writing until you get it right. Are you trying to write a converting sales copy without success? You should use the skills of a sales copywriter with experience writing super copies that convert. At Prodesq Freelance Agency, we have experienced copywriters who can deliver the copies you need! Tell us about the copy you want to write today!
